Why the Science of ABA Doesn't Reach and What We Should Do About It Sounds serious doesn't it? Sounds like we are really about to make an impact. Sounds smart?!? There are so many good initiatives in our field that don't have legs. I liken it to Preaching to The choir. The problem is that in our best efforts as behavior analysts to solve social problems is that we maintain our positions in journal articles and in blogs like this and in presentations where there are people who